About US
International Trade & Samsung Business
Connecting Global Brands with Regional Markets
infinitus focuses on international trade and electronics business, building strong commercial relationships and creating opportunities across markets.
Since 2014, our group has maintained a longstanding partnership with Samsung in the Middle East through Ginni Rich, reflecting a shared commitment to quality, innovation and customer experience.
With a strong understanding of regional markets and evolving consumer needs, we work to connect trusted technology brands with customers and business opportunities across the region. Our focus is on building lasting partnerships, strengthening market presence and supporting sustainable business growth.
Our Focus ————————————-
International Trade & Samsung Business
Infinitus focuses on international trade and electronics business, building strong commercial relationships and creating opportunities across markets.
Since 2014, our group has maintained a longstanding partnership with Samsung in the Middle East through Ginni Rich, reflecting a shared commitment to quality, innovation and customer experience.
With a strong understanding of regional markets and evolving consumer needs, we work to connect trusted technology brands with customers and business opportunities across the region. Our focus is on building lasting partnerships, strengthening market presence and supporting sustainable business growth.

2012 Gilda Enterprise
Established on a vision of building businesses, creating opportunities and laying the foundation for long-term growth.

2014 Ginni Rich
Expanding into electronics retail and services, with a longstanding Samsung partnership in the UAE since 2014.

2014 Infinitus
The group’s international business arm, focused on international trade, strategic partnerships and new market opportunities.
OUR LEADERSHIP ————————————-
Mr. C. K. Sharma
Founder & Director | Global Business Leader
An accomplished business leader with over 40 years of experience, Mr. C. K. Sharma has built his career across the electronics, consumer durables, pharmaceutical and retail industries. A management graduate from the Faculty of Management Studies (FMS), University of Delhi, he has held leadership roles associated with renowned organisations including Philips, Voltas, Novartis, Electrolux and Jumbo Electronics.
Having led businesses across India, Nigeria and the UAE, Mr. Sharma brings a deep understanding of international markets, evolving customer needs and the value of long-term business relationships. His entrepreneurial vision has shaped the growth of the group’s businesses, with a focus on trust, quality, innovation and continuous improvement.
Under his leadership, the group has developed a strong presence in electronics retail and international trade. A key milestone has been the long-standing relationship with Samsung in the Middle East, with Ginni Rich serving as an official Samsung IR partner since 2014.
Beyond building businesses, Mr. Sharma believes in investing in people, nurturing talent and creating opportunities for emerging entrepreneurs. His approach combines commercial insight with a commitment to learning, mentorship and sustainable growth.
At Infinitus, this vision translates into a clear ambition: to strengthen international partnerships, connect products and markets, and create new opportunities for business growth across borders.
“The difference between a stumbling block and stepping stone is the height of the foot you raise.”
— C. K. Sharma